• Monday to Friday, 8:30 AM to 4:30 PM
  • Sarasota and Manatee County

Custom Pools Designed and Built for Sarasota Backyards

Platinum Pools SRQ designs, builds, remodels and services custom pools for homeowners across Sarasota, Lakewood Ranch, Parrish, Palmetto and Ellenton. One team from the first walkthrough of your property to every season after your first swim.

Awards & Recognition

  • FSPA Design Awards Winner 2026
  • BusinessRate Best of 2025, Swimming Pool Contractor, Sarasota FL
  • BusinessRate Top 3 2026 Award Winner, Swimming Pool Contractor, Sarasota Florida
  • 2025 Best of SRQ Local Honorable Mention, SRQ Magazine
Freeform pool on the Gulf of Mexico built by a Sarasota Pool Builder.

Homeowner Questions

A Pool Should Be the Best Decision You Make for Your Home

A custom pool is one of the largest projects you will take on as a homeowner. You want a backyard you are proud to show people. You want a pool that holds up to Florida sun and salt air. You want the process to feel organized from the first drawing to the final walkthrough.

Most homeowners arrive with the same five questions, and a builder worth hiring should answer all of them before you sign anything.

Avoid The Guesswork

When the Process Is Unclear, Every Decision Gets Harder

Most pool projects do not go wrong because of the pool. They go wrong because expectations were never written down. Timelines move without explanation. The scope grows halfway through. Calls stop getting returned once the deposit clears.

You are left chasing updates on your own property, second guessing decisions you already made, and wondering whether the work is being done right.

Your pool project should not feel like that.

Geometric pool with crystal clear water and a guard rail

What We Do

Pool Services Designed Around Your Needs

Whether you are starting with an empty yard or bringing a tired pool back to life, Platinum Pools SRQ covers the full lifecycle in house. You are not handed to a subcontractor once the shell is finished.

Swimming Pool Emblem

Custom Pool Construction

Freeform, geometric, infinity, concrete, saltwater, vinyl and indoor pools, designed and built for
your property.

Pool with shine emblem

Pool Remodeling and Resurfacing

Update the finish, tile, decking and equipment, or redesign the pool completely. A remodel is often the fastest way to make an older backyard
usable again.

Clean Emblem

Pool Maintenance and Cleaning

Weekly cleaning, water chemistry and equipment care from a team that knows how your pool was built. Emergency service is available when something goes wrong.

Pool repair emblem

Pool Repair

Crack repair, tile repair, leak detection and equipment troubleshooting, handled before a small problem turns into a resurface.

Geometric pool covered by screen enclosure.
Sarasota Freeform pool with hot tub covered by a lanai
Custom pool in Sarasota with water fountain.
Dual water spills into a geometric custom pool in Sarasota.

A Clearer Way to Build

A Better Way to Build Your Pool

Platinum Pools SRQ is a pool design and construction contractor. We handle everything including design, engineering, permitting, construction and the service that follows. Responsibility never gets handed off and no one gets to point at someone else.

We built the process around clarity, communication and craftsmanship, so you know what is happening on your property and what comes next.
No guesswork. No unclear timelines. No surprises mid project.

The Platinum Difference

Freeform, geometric or infinity designs are drawn for your lot, your home and how you plan to use the space, instead of pulled from a catalog of standard shapes.

Layout, engineering plans and permits are finalized up front. The plan you approve is the plan we build, and the price you approve is the number you plan around.

Your project is overseen by our team with consistent updates, so you are never guessing where it stands or who to call.

Materials and construction methods are chosen for salt air, year-round sun and Gulf Coast soil conditions.

Maintenance, cleaning, repairs, resurfacing and upgrades are handled by the same team that built the pool.

Real Homeowner Stories

Sarasota Homeowners Choose Platinum for More Than the Finished Pool

Choosing a pool builder is a significant decision. Our customers tend to point at the same things, communication that held up, a crew that respected the property, and a finished pool that looks like the drawing.

Posted on Google Google
Joshua Witting profile picture
Joshua Witting
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I’ve found their employees to be very courteous while driving around town on multiple occasions. How you do anything is how you do everything.
Posted on Google Google
Chuck Wheelock profile picture
Chuck Wheelock
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Excellent experience from start to finish. The Phil's team was professional, responsive, and delivered outstanding craftsmanship. Communication was clear throughout the project, and the finished pool exceeded the client's expectations. We highly recommend them to anyone looking for quality work and exceptional customer service.
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Rachel Russell profile picture
Rachel Russell
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I can’t say enough good things about Platinum Pools SRQ. I reached out when I found a leak at the pipes near my pool pump and they were quick to respond. When speaking with them they immediately knew what was wrong. There was someone at my house in no time to repair the leak. Will continue to use them for my pool service needs!
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Jennifer Rivard profile picture
Jennifer Rivard
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Platinum Pools gives excellent service and is very responsive. Would highly recommend them if you want to keep your pool and jacuzzi in tip top shape!
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Loyola PRINT941 COM profile picture
Loyola PRINT941 COM
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I highly recommend this family-run business in Sarasota. The owner was present when my pool was resurfaced, and his team was efficient, tidy, and completed the job quickly. Their pool leak detection specialist is very experienced and promptly identified leaks, first around the jacuzzi light and more recently in the skimmer. They provide excellent repair services at a reasonable price and also offer monthly pool maintenance.
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Christopher Cusimano profile picture
Christopher Cusimano
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I was in a pinch on Anna Maria Island, and Phillip and Platinum Pools SRQ saved me. Top notch service. Highly recommend.
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Sheri Northrup profile picture
Sheri Northrup
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Great customer service! Matt always returns my call within the day and gets to my problem within a few days! Always very nice to deal with!!! Emily is great too!!
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Oral Ali profile picture
Oral Ali
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We are extremely pleased with the outstanding work completed by Platinum Pools. From start to finish, their team demonstrated professionalism, clear communication, and exceptional attention to detail. The quality of craftsmanship and dedication to meeting our expectations truly exceeded what we had hoped for. We are sincerely thankful for the privilege of working with such an amazing team and would confidently recommend Platinum Pools to anyone seeking excellence in their services. IHM President - Oral Ali

Project Gallery

See What Is Possible in Your Backyard

Our Proven Process

How a Platinum Pool Comes Together

Design
and Planning

Permitting
and Preparation

Excavation
and Structural Build

Construction and
Build Management

Finishing Touches
and Ongoing Support

Design
and Planning

Custom Design,
Permitting and Preparation

Excavation
and Structural Build

Construction and
Build Management

Finishing Touches
and Ongoing Support

Built Different

Built on the Details That Matter Most

Sarasota Pool Builder Wrench and Screwdriver Emblem.

Craftsmanship That Holds Up

Premium materials and proven construction, backed by a lifetime pool shell warranty and a 3-year equipment warranty.

Communication Bubble Emblem

Communication You Can Count On

You will know what is happening, what needs a decision from you, and what comes next.

Custom Pool Design Emblem

Custom Design Freedom

Freeform, geometric or infinity. Concrete, saltwater or vinyl. Even indoor pools all designed around your property instead of a template.

Lounge Chair with Umbrella Emblem

A Complete Backyard Plan

Waterfalls, fountains and lighting are planned with the pool, not bolted on after the deck is poured.

Service Areas

Building and Servicing Pools Across the Sarasota Area

Platinum Pools SRQ serves homeowners throughout Sarasota and Manatee counties. We also work alongside home builders and general contractors on new construction, so the pool is planned with the house instead of after it.

  • Sarasota
  • Palmetto
  • Lakewood Ranch
  • Ellenton
  • Parrish

Pool Financing Options Are Available

A custom pool does not have to be paid for all at once. We work with Lyon Financial and HFS Home Improvement Loans, so you can find out what is realistic for your backyard before you commit to anything.

Personal Loans, Direct to Consumer Funded Same-Day Qualifications Terms Up To 20 Years Inquiring Will Not Affect Your Credit Score

Common Questions

Questions Sarasota Homeowners Ask
Before Building a Pool

Final walkthrough of a custom pool build in Sarasota

Cost depends on size, depth, finishes, features, site conditions and anything else you add to the backyard. During your consultation we walk the property, talk through what you want, and give you a written scope so you can see exactly what is included before you decide.

The timeline depends on design, permitting, inspections, weather and how complex the build is. We set the expected schedule before construction begins and keep you updated as the project moves.

Yes. We work with Lyon Financial and HFS Home Improvement Loans. Terms run up to 20 years, qualification can happen the same day, and inquiring will not affect your credit score.

New builds carry a lifetime warranty on the pool shell and a 3-year warranty on equipment. We walk you through what each one covers, and what it does not, before you sign.

No. Remodeling, resurfacing, crack and tile repair, weekly cleaning and equipment service are all handled in house, and often by the same crew.

Yes. Platinum Pools SRQ is a licensed, insured and bonded Florida pool contractor, CPC #1459992. We are a member of the Florida Swimming Pool Association and a BBB accredited business.

Sarasota, Lakewood Ranch, Parrish, Palmetto, Ellenton and the surrounding Sarasota and Manatee county communities.

Yes. We coordinate with home builders and general contractors on new construction so the pool is designed alongside the house.

Next Step

Start With A Clear Plan, Not a Guess

Tell us where your property is, what you are picturing, and roughly what you want to invest. We will walk you through your options, the likely timeline, and the next step. We respond within 1 to 2 business days.

No pressure. Just a clear conversation about your property and what is possible in it.